Meet Jake Jabs (CEO of AFW) (2024)

Meet Jake Jabs (CEO of AFW) (1)

Jake Jabs, CEO

The fourth of nine children, Jabs was born and raised in rural Montana, and his parents were immigrants from Russia and Poland. Jabs credits his family for providing him a strong work ethic, a sense of family and a love of music. In fact, this long-time musician's entrepreneurial career began in guitar sales. Then, after a stint selling electronics in the early 1950s, Jabs' first serious venture into the furniture business came in 1968 when he opened Mediterranean Galleries, a high-end furniture store with locations in Denver, Colorado Springs, Pueblo and Billings, Montana.

Five years later, the Mediterranean trend in home furnishings ran its course and Jabs chose to close the Galleries. Not long after, Jabs came across an opportunity that would become his life. In 1975, he purchased a one-location, struggling furniture business, called American Furniture Company - which he then renamed to American Furniture Warehouse.

Under Jabs' leadership, American Furniture Warehouse has expanded into a sixteen-store operation that includes 10 stores in Colorado, 3 stores in Arizona, and 3 stores in Texas, that has experienced a remarkable growth trend over the years. As he has been since the beginning, Jabs is responsible for the day-to-day operations of the company and also oversees the company's team of buyers. Today, American Furniture Warehouse is one of the top retail furniture companies in the U.S. and one of the largest privately-held businesses in Colorado.

The self-taught businessman credits American Furniture's success to "the basic American philosophy of hard work, long hours, self confidence, the courage to take risks, and the desire to give value and service to every customer."

An active member of the community and philanthropist, Jabs lends his support to a number of non-profit organizations. He serves as National Vice-President of the Muscular Dystrophy Association, and is actively involved with many not for profit organizations in Colorado.

Jabs' is the recipient of many honors and awards, including:

  • American Legion Community Service Award
  • American Red Cross Community Heroism Award
  • Businessman with a Heart
  • Colorado Easter Seals' Champion Award
  • Colorado Veterans of Foreign Wars Citizenship Award
  • Ernst & Young Entrepreneur of the Year
  • InFurniture's Retail All-Stars
  • Montana Small Business Person of the Year
  • Montana State University Alumni Award
  • Muscular Dystrophy Association Humanitarian Award in Honor of 25 Years of Dedication
  • National Home Furnishings Association Retailer of the Year 2000
  • 2005 Colorado Top Company Award
  • InFurniture's 2006 Retail All-Stars
  • Denver Business Journal 2007 Power Book Industry Leader in Category of Retail & Marketing
  • Furniture Today's Retail Giants of Bedding 2007
  • Furniture Today's Retailer of the Year 2007
  • 2010 Montana State University announces the naming of the Jake Jabs Center for Entrepreneurship for the New West
  • 2011 Colorado Motor Carriers Green Fleet Award
  • 2012 Colorado Business Hall of Fame
  • 2012 Honorary Doctorate Degree from Montana State University
  • 2012 American Heritage Award - Anti-Defamation League
  • In 2013 The University of Colorado Business School named the University's Entrepreneurial School the Jake Jabs Center for Entrepreneurship
  • In 2015 the opening of the Jake Jabs College of Business and Entrepreneurship - Jabs Hall Montana State University
  • 2015 Easter Seals Honoree of the Year
  • 2017 HFA Trail Blazer Award
  • One of Newsweek's Most Trustworthy Companies in America 2023
  • Just to name a few.....

Throughout his career as a major furniture importer as well as in his early years in the Armed Services, Jabs has traveled throughout more than 50 countries and has made a lifelong study of various forms of government and business. He often speaks to high school and college students on topics such as the basics of business and the keys to success.

In addition, he has written numerous articles, including "Free Enterprise and the Land of Opportunity" and "We Must Save Small Business," as well as articles on Russia and Poland. His autobiography, "An American Tiger," was published in 2000 and is available online at or at any of American Furniture Warehouse's locations as well as his latest book published in 2011, Thriving in Tough Times.

39 Keys to Business Success

  • The secret to free enterprise is to find a demand
  • Be honest and you will never have to worry about what you said before
  • Become social media savvy
  • Live below your means
  • Keep your credit good. This opens opportunity!
  • Use credit cards for necessities only. Don’t ruin your credit at a early age
  • Pay cash for cars. Don’t get hooked on paying high interest. Late fees – 25% interest
  • By being debt free you can look for opportunities. Don’t have to take any job just to make car and house payments. It makes life more fun!
  • Don’t be afraid to sell cheap-have the best prices in town
  • Have a passion for what you do. Love your job.
  • Business must have a value to society and not just a profit machine for the family.
  • Give value and service – customers and people you know must recommend you.
  • Believe in the free enterprise system.
  • Entrepreneurs don’t do it for the money.
  • Believe the United States is the Land of Opportunity.
  • Get an education. This develops confidence and opens doors.
  • Work your way through college. Don’t graduate with huge debt. Inability to purchase cars, home or start a family.
  • Develop an art form and hobbies. These will help you through the trouble times.
  • Organize your time, make a list and move priorities to the top.
  • Keep physically fit, it helps your mental attitude.
  • Worry not about tomorrow because tomorrow will take care of itself.
  • It’s ok to be a work-a-holic. Hard work is good for you. (Therapeutic)
  • Challenge yourself.
  • Be a risk taker.
  • Learn to say no to drugs, bad advice, salespeople, over spending, etc.
  • Enthusiasm will always be contagious. People buy from enthusiastic people.
  • Don’t be afraid to work on commission! It is an incentive to do a good job.
  • If you pay someone directly for what they do the productivity more than doubles.
  • To achieve success you must swallow your ego. Ego trips can break you.
  • If you enjoy what you are doing you may never have to work a day in your life.
  • To succeed you have to be willing to fail.
  • A great man is one who can walk with the common man but talk with kings.
  • Success is achieving what is important to you.
  • Be a good steward with what God had given you.
  • Talk health, happiness and prosperity to every person you meet.
  • Ask not what your country can do for you, but what you can do for your country.
  • Competition is the spice of life. It forces lower prices and gives more value.
  • Small business-entrepreneurship is the lifeblood of America.
  • We must teach free enterprise, free market, entrepreneurship and capitalism in our schools.

Helpful Information

Reasons Why We Sell For Less

Jake's Books

Meet Jake Jabs (CEO of AFW) (2024)


What happened to Jake Jabs' daughter? ›

BILLINGS, Mont. (AP) - The daughter of Colorado furniture pitchman Jake Jabs was sentenced to a year in prison on Thursday for her role in a drug case.

How many stores does Jake Jabs own? ›

Jake Jabs, president and CEO of American Furniture Warehouse, is an entrepreneur who pioneered the high volume, big box home furnishings store, starting with one store in 1975 to become a top 20 retailer with 14 stores in Colorado, Arizona and Texas.

Who owns American Furniture Warehouse in Colorado? ›

American Furniture Warehouse president and CEO, Jake Jabs, is not a run-of-the-mill businessman by any stretch of the imagination. The fourth of nine children, Jabs was born and raised in rural Montana, and his parents were immigrants from Russia and Poland.

Where did Jake Jabs go to college? ›

Montana State University Alumni Award.

Is Jake Jabs a billionaire? ›

Conroe checked all the boxes when poor farm kid turned billionaire Jake Jabs, CEO of America's Furniture Warehouse, was looking for a place to put his 15th furniture store. At age 81, he says accessibility to land, infrastructure, people, and a business-friendly environment was vital.

Does Jake Jabs live in Colorado? ›

Around 1968, Jake Jabs moved to Denver from Montana and quickly developed a business philosophy of “being honest and educating the customer.” As far as his known charitable giving and philanthropy, it has made Jabs a standout personality in Colorado.

Who is the CEO of American Home furniture? ›

“Everything, literally everything in here is new,” said Kenton Van Harten, president and CEO at American Home Furniture & Mattress.

Who is Jake Jabs? ›

Jake Jabs is the President and CEO of American Furniture Warehouse. The fourth of nine children, Jabs was born and raised in rural Montana, and his parents were immigrants from Russia and Poland who fled communism.

Does Montana State have a business school? ›

Jake Jabs College of Business & Entrepreneurship | Montana State University.

What is the acceptance rate for Montana State Business School? ›

Montana State University has an acceptance rate of 73%.

Where is American Furniture Warehouse headquartered? ›

Who is the owner of Colorado style home furnishings? ›

Brent Simon - Owner / President - Colorado Style Home Furnishings | LinkedIn.

Who owns Furniture Row in Colorado? ›

Barney Visser (born 1949) is an entrepreneur and author. He is the co-owner of Furniture Row and Visser Precision.

How many locations does AfW have? ›

Find a Location

American Furniture Warehouse Lifestyle Furniture has 17 locations, listed below.

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